Liquid Templates for Cold Email Campaigns
Kevin Urrutia
Last Update 5 months ago
Basic Liquid Syntax
Before diving into the advanced features of Liquid templates, let's quickly review the basic syntax:
- Output: You can output variables using the double curly brace syntax: {{ variable }}.
- Filters: Liquid provides a range of filters that allow you to manipulate and format the output. For example, {{ name | upcase }} will output the name in uppercase.
- Tags: Tags are used to control the flow of your template. Common tags include {% if %}, {% for %}, and {% assign %}.
Personalization with Merge Fields
One of the primary benefits of using Liquid templates is the ability to personalize your emails with merge fields. By incorporating data from your contact list or CRM, you can create highly targeted messages that feel tailored to each recipient.
For example, you can use {{ company }} to dynamically insert the company name or {{ first_name }} to address the recipient by their first name.
Dynamic Content Based on Contact Data
Liquid templates allow you to conditionally display content based on the recipient's data. This can be particularly useful for tailoring your messaging to different segments of your audience.
In the example above, the content within the <p> tags will be dynamically rendered based on the recipient's industry.
Looping Through Lists or Arrays
Liquid templates also support looping through lists or arrays, making it easy to create repetitive structures within your email. This can be useful for displaying product listings, testimonials, or any other content that requires iteration.
This code snippet will generate an unordered list of products, displaying the name and price for each item in the products array.
Advanced Liquid Features
Now that we've covered the basics, let's explore some more advanced Liquid features that can take your cold email campaigns to the next level.
Dynamic Insertion of Day, Month, or Date
Personalizing your emails with dynamic date information can help create a sense of urgency and relevance. Here's how you can insert the current day, month, or date using Liquid:
This will output the current date in the format "Monday, May 20, 2024".
Cool Liquid Hacks for Cold Emailing
Conditional Fallbacks: Sometimes, your data may be incomplete or missing. You can use Liquid's or filter to provide fallback values:
String Manipulation: Liquid provides a wide range of string filters, such as truncate, remove, replace, and strip. These can be useful for formatting text or extracting specific information from your data.
Math Operations: Liquid supports basic math operations like addition, subtraction, multiplication, and division. This can be handy for calculating values or displaying pricing information.
Timezone Conversion: If you're targeting recipients in different time zones, you can use Liquid's timezone filter to display dates and times in the appropriate format.
You can use spin syntax or alternative text to create variations in your email content. This can help prevent your messages from sounding too repetitive or being flagged as spam.
This code will randomly choose one of the greetings ("Hi", "Hello", or "Greetings") for each recipient, adding a touch of variation to your emails.
Email Example:
Sample Output:
Greetings,
I'm reaching out because we specialize in getting maid services like yours a steady stream of loyal clients who are eager to keep their homes spotless and tidy. Our strategies have helped businesses just like yours grow without the hassle of cold calling.
If you’re tired of last-minute cancellations and want a reliable way to get booked out weeks in advance, we can help.
Respond with a quick "YES" and your best contact number if you’re interested in learning more!
Can’t wait to hear from you!
Thank you,
CleanSweep Marketing
1234 Main Street, Suite 200, Anytown, ST 12345
P.S. Respond with REMOVE if you wish to be removed from this list
Instead of using the same signature for every email, you can create an array of different signatures and randomly select one for each recipient.
Create a sense of urgency by including a countdown timer in your emails. This can be achieved by using Liquid to calculate the difference between the current date and a specific end date.